OUR MANIFESTO
OUR MANIFESTO
In the Future, Your Mind Is the Difference Between Winning and Losing
In the Future, Your Mind Is the Difference Between Winning and Losing
Being an athlete is crazy. You choose pain over comfort, pressure over peace, uncertainty over security.
Two athletes. Same training. Same talent. Same everything.
One chokes under pressure. The other thrives.
What's the difference? It's not their body. It's their mind.
68% of Olympic-level athletes struggle with mental health challenges during their careers. That's not just a statistic. That's your teammates, your competitors, and maybe even you. Elite sport exposes athletes to mental health challenges unlike any other profession, yet we barely invest in training the mind.
For too long, mental training has been complicated, expensive and hard to find. While you can easily find a gym, a coach, or a training plan for your body, finding the right support for your mind has been nearly impossible. Isn't that crazy? That's why Potential exists.
How We Do It?
Potential connects you with the right sports psychologist who gets you and your sport. We create a personal mental training plan that actually works. We make it as normal to train your mind as it is to train your body.
We believe mental training should be as easy as physical training.
Simple. Personal. Effective.
The Mission
We believe that every athlete has untapped potential in their mind. The ability to stay calm under pressure. The confidence to trust your training. The mental strength to enjoy competition instead of just surviving it. You shouldn't have to choose between performing well and feeling good. Sport should bring you joy, not just stress.
We don't want any athlete to finish their career wondering about their lost potential. We don't want you to look back with regret. We are here to revolutionize how athletes train their minds and take care of their mental health.
In the Future
The future of sport isn't just about who's the strongest or fastest. It's about who can perform at their best while loving what they do.
As mental health challenges increase across the population, athletes face even greater risks.
Sport isn't for everyone. But you? You're not everyone.
You are the crazy one.
Antti-Ville Räisänen
Founder of Potential
Being an athlete is crazy. You choose pain over comfort, pressure over peace, uncertainty over security.
Two athletes. Same training. Same talent. Same everything.
One chokes under pressure. The other thrives.
What's the difference? It's not their body. It's their mind.
68% of Olympic-level athletes struggle with mental health challenges during their careers. That's not just a statistic. That's your teammates, your competitors, and maybe even you. Elite sport exposes athletes to mental health challenges unlike any other profession, yet we barely invest in training the mind.
For too long, mental training has been complicated, expensive and hard to find. While you can easily find a gym, a coach, or a training plan for your body, finding the right support for your mind has been nearly impossible. Isn't that crazy? That's why Potential exists.
How We Do It?
Potential connects you with the right sports psychologist who gets you and your sport. We create a personal mental training plan that actually works. We make it as normal to train your mind as it is to train your body.
We believe mental training should be as easy as physical training.
Simple. Personal. Effective.
The Mission
We believe that every athlete has untapped potential in their mind. The ability to stay calm under pressure. The confidence to trust your training. The mental strength to enjoy competition instead of just surviving it. You shouldn't have to choose between performing well and feeling good. Sport should bring you joy, not just stress.
We don't want any athlete to finish their career wondering about their lost potential. We don't want you to look back with regret. We are here to revolutionize how athletes train their minds and take care of their mental health.
In the Future
The future of sport isn't just about who's the strongest or fastest. It's about who can perform at their best while loving what they do.
As mental health challenges increase across the population, athletes face even greater risks.
Sport isn't for everyone. But you? You're not everyone.
You are the crazy one.
Antti-Ville Räisänen
Founder of Potential
Being an athlete is crazy. You choose pain over comfort, pressure over peace, uncertainty over security.
Two athletes. Same training. Same talent. Same everything.
One chokes under pressure. The other thrives.
What's the difference? It's not their body. It's their mind.
68% of Olympic-level athletes struggle with mental health challenges during their careers. That's not just a statistic. That's your teammates, your competitors, and maybe even you. Elite sport exposes athletes to mental health challenges unlike any other profession, yet we barely invest in training the mind.
For too long, mental training has been complicated, expensive and hard to find. While you can easily find a gym, a coach, or a training plan for your body, finding the right support for your mind has been nearly impossible. Isn't that crazy? That's why Potential exists.
How We Do It?
Potential connects you with the right sports psychologist who gets you and your sport. We create a personal mental training plan that actually works. We make it as normal to train your mind as it is to train your body.
We believe mental training should be as easy as physical training.
Simple. Personal. Effective.
The Mission
We believe that every athlete has untapped potential in their mind. The ability to stay calm under pressure. The confidence to trust your training. The mental strength to enjoy competition instead of just surviving it. You shouldn't have to choose between performing well and feeling good. Sport should bring you joy, not just stress.
We don't want any athlete to finish their career wondering about their lost potential. We don't want you to look back with regret. We are here to revolutionize how athletes train their minds and take care of their mental health.
In the Future
The future of sport isn't just about who's the strongest or fastest. It's about who can perform at their best while loving what they do.
As mental health challenges increase across the population, athletes face even greater risks.
Sport isn't for everyone. But you? You're not everyone.
You are the crazy one. And all champions are crazy.
Antti-Ville Räisänen
Founder of Potential
Your potential is waiting.
The journey starts here.
Your potential is waiting.
The journey starts here.
Join our waitlist today and you'll get exclusive access to Potential with 50% off your first 3 months when we launch.
Join our waitlist today and you'll get exclusive access to Potential with 50% off your first 3 months when we launch.
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